In a job landscape where employers are just as likely to Google as they are to interview, it is important to create a search friendly career profile. You are your own brand. Like a brand, you must not only perfect your product but also market it.
The economic recovery is moving at a slower pace than anyone expected and every job is a potential pot of gold. For every one position open there are potentially 20-100 applicants. What is a job seeker to do?
Below are few ideas on getting out there where employers can find you.
Submit articles to publications in your field. Professional magazines and journals are always a good place to showcase your writing and talent. Ensure that your topics are well researched and of current interest. Give yourself the freedom to explore topics from a unique prospective and be prepared to explain how your article will be different from previous authors. Writing for these organizations adds an extra sense of expertise to your portfolio. As well, you may tap into a network that may have been closed off to you before.
Volunteer for a Local Charity or Professional Group Volunteering is a great way to fill in time gaps on your resume. Seek volunteer positions that are relevant to the type of work you want to pursue. If you have a particular skill ask about being able to offer free workshops or seminars. This provides you with an opportunity to keep your skills fresh while helping others. Volunteer organizations also provide leadership opportunities. One day you could be a volunteer, the next treasurer or board member.
Attend Professional Events This should be a no-brainer. However, most job seekers rarely attend the meaningful events in their community. Events sponsored by local Chambers of Commerce, Rotary Clubs, and other professional societies are the prime place to rub elbows with the HIRERS. Attending these events lets employers know that you have your finger on the pulse of your industry and that you are able to handle yourself around other industry professionals.
Public Speaking Offering yourself as a free motivational speaker can do wonders for your professional profile. Start by speaking at local school career days and other community events. As your reputation spreads, begin to offer your speaking services to more industry specific organizations. Who knows you may be asked to join a Speakers Bureau.
Start a Blog, Online Newsletter, or Publication This has the easiest way to get noticed online. Online publications are easy for employers to search for online. They also provide a better look at you as a person and potential employee. Ensure that your online publication is well written, proofread, and of current industry interest. No employer wants to read about your daily eating habits or what is grinding your gears. Monitor your online presence to ensure that there is nothing there that would turn off a potential employer
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